Design development, project execution, and site management for the new Swatch store at Smålandsgatan 20.
The compact space welcomes visitors into Swatch’s playful universe, where sporty design meets innovative technology. Located in the heart of Stockholm, the new store marks Swatch’s investment in a prime location and celebrates the Swedish launch of the iconic MoonSwatch.

Architect: Maxime Gazzo
Store Design: Swatch